Typography is For Everybody™ · Free Version

Let's assume that: Typography is for everybody. And please, don't get intimidated, is not hard whatsoever, yet essential.

- To be a good designer, you simply have to understand the basics and fundamentals of typography. It all starts with the basics. One of the biggest problems for designers today is the fear and ignorance of typography. Typography is the gateway to design.

- 61.362 hours for a book.

More information: https://www.jordiespinosa.me/typography

Introduction

Welcome to Typography is for everybody™, the most comprehensive typography manual for designers new to typography and those taking their first steps in typography.

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📌An online version of something huge: This is the online version of a project that will be carried out in the physical form. This manual is designed to help students from schools all over the world to take the next level in Typography. From the beginning, towards the endless universe of type.

Book introduction

The present work is a typographic manual developed and designed to operate as a basic encyclopedia where you can store the basic concepts of typography.

In this book, we will not focus on advanced typography or very specific aspects. It is intended to function as an additional resource for designers in college or simply to have a cheat sheet to go to from time to time for those who want to apply typography correctly, efficiently and consciously.

This typography manual is made for several purposes, we all know that typography is a very open world, delicate and complex at the same time. Many designers would like to be able to say that they master typography and even those professionals who deal with typography every single day are still learning new applications, new variations, new perspectives, and still studying the basics and their corresponding fundamentals.

In this manual, we will not only study the fundamentals of typography (at least the ones that I consider essential to start with), we will go further. It's fine to learn the basics of typography, but we need someone to explain to us how it works, how it is applied, what it does, and what functionality has. That is, I will not only explain the theory, but we will try to guide the understanding of its practice, in other words, how we can apply it to reality.

Testimonials

I have had the opportunity to try out part of the book Typography is for everybody™ and I can't say enough: THANK YOU FINALLY! I've been in the graphic design industry for years and until now I haven't found anything like it. I appreciate all the hours you have put in, thank you for making it accessible.

- Marc, ⭐️⭐️⭐️⭐️⭐️

My name is Elena and I have been a product designer for 15 years based in France. It's rare that I write a review, I usually keep my opinion to myself, but this one deserved it. Thank you Espinosa, you just made a value bomb that many designers will thank you for.

- Elena, ⭐️⭐️⭐️⭐️⭐️

I don't want to imagine how many hours you have invested in this, but what is clear to me is that the value of this book is not achieved in 1 year of work, the experience is noticeable and that is what I value the most. Thank you very much!

- Santiago, ⭐️⭐️⭐️⭐️⭐️

Unbelievable! Typography is for everybody™ is probably one of the best investments you can make. I was lucky enough to try the book before the release date, and I can assure you that many designers will appreciate it. Everything is very visual and very well explained, thanks for the exercises, they are appreciated!

- Fran, ⭐️⭐️⭐️⭐️⭐️

The best book on typography I've read in a long time. It's not about how well written the book is, it's simply about being able to have everything centralised in one place. I don't know how many hours of research you've saved me, but thank you!

- Mendoza, ⭐️⭐️⭐️⭐️⭐️

What makes Typography is for everybody™ unique is the ease of reading thanks to the clear and close way in which it has been written, you can tell there is a lot of love and experience in the words used. Thanks for the exercises and the bonus pack!

- Marie, ⭐️⭐️⭐️⭐️⭐️

MAQ (The Most Asked Questions)

Quick-straight-forward benefits of this book? How is going to help me?

• It will help you grow your income: The reality is that the more knowledge you have about typography, the better you will be able to develop and the better decisions you will be able to make.
• Instantly improve your design skills: Ask any professional designer and the answer will always be the same. To be a good designer, you simply have to understand the basics and fundamentals of typography. It all starts with the basics. One of the biggest problems for designers today is the fear and ignorance of typography. Typography is the gateway to design.
• Professionalism: Many designers today are concerned about whether their work is professional enough. The reality is that the term "professional" is very open-ended. What is clear is that being professional means making decisions with determination and judgement. And for that you need experience and expertise. And that will come from practice and books.
• Context: By knowing part of the history of typography and its foundations, it will help you to understand many things you didn't know before, and why many decisions were made the way they were made.

• First of all, it is best to consider this book as a manual. Actually, the initial project was "Manual of typography". When you start in design, you don't start by creating amazing projects that will help you change the world (that comes later), you start at the beginning.
• Generate criteria (Know what you are talking about): This book will simply help you to understand the basics of typography and help you to generate a criteria so that you can choose typefaces with confidence and take your designs to the next level.
• Everybody needs to understand and master typography: Definitely, one of the best decisions to start learning design is to start by mastering typography. Even those professionals who deal with typography every single day are still learning new applications, new variations, new perspectives, and still studying the basics of typography.

So will I be able to purchase this book physically?

• Typography is for everybody™ is a project with the intention of being present in schools and universities around the world to bring typography to all designers. This is only the free version of the e-book. This book already exists in a physical version.

What does the Free version include?

• In my opinion, the free versions of any book are useful to get a realistic idea of what the book will contain. That is why I have decided to take 30% of what the book will contain in its entirety. The most important thing is that the free version already brings a unique value.

Are there any discounts for students?

• If I have written this book it is because I have been a graphic design student at the University of Design in Barcelona. And I know how hard it is to make money as a student.
  
  This is not really a book, it is a manual that will help you to get through the course in the easiest way possible. To make it easier for you, I'm going to give a 30% (59,99€ 41,99€) discount to those students from school, high school, universities and even to any student who is part of a course/materclass/bootcamp related to design (both for those who attend in person and online).
  
  To get the discount, you just need to be able to prove your student status.

Does this book include any special exercises or bonuses?

• When you buy this manual you will receive an enclosed folder with some extra documents added as a bonus, to expand a little more your knowledge in relation to typography. Some of the contents will be purely theoretical and others more practical like the workshops I have prepared.
  
  It is important to mention that not all the extra documents will be released at the same time, when you buy this book, you will have free access to the future improvements and updates that this book will receive (in both the online and physical versions of this book). This is when you will receive some of the extra documents.
  
  Also, when you buy this book you will get a 20% discount on all the products in my shop, with the code you will receive in the same email you used to buy this book.
• (Not available in the free version).

When will the final book be published?

• It is still too early to talk about a specific date. For the online version, the 1st of September. For the physical version we will wait a bit until we have been able to discuss the printing conditions sufficiently with the supplier.

Premium-Free Access

Typography is for Everybody is a project aimed at helping students in schools around the world take typography to the next level. From the beginning, into the infinite universe of typography. This basically means that the main intention is to develop this book in print format, physically in schools (but with eBook version obviously).

The printing of this book will have an additional cost, basically the cost of production and shipping. This price will be around 69,99€ approximately, and I will make sure that it will be the only book you will need, that is, by being part of this project, you will already have most of your typographic needs covered. That is why it is a manual-cheatsheet and not a book.

Due to the immense support this project has received during the last months, I have decided to Give Away:

• 3 physical copies when it is finally published.
• 100% discount code to buy the online version of the manual.

To participate, all you have to do is take a photo of this free version when you download it and upload it to Instagram mentioning @ux.espinosa. And on the other hand, rate this book (I'm not going to ask for 5 stars, just that you rate it as honestly as possible).

Bonus

When you buy this manual you will receive an enclosed folder with some extra documents added as a bonus, to expand a little more your knowledge in relation to typography. Some of the contents will be purely theoretical and others more practical like the workshops I have prepared.

It is important to mention that not all the extra documents will be released at the same time, when you buy this book, you will have free access to the future improvements and updates that this book will receive (in both the online and physical versions of this book). This is when you will receive some of the extra documents.

• Focus
• The only typefaces you need + my personal best selection
• Design tools I daily use
• +5000 Resource list
• Typography Anatomy (.AI File)
• How to train your eye in Typography (Workshop)
• Scalable Typography Figma File (Already setup in Pixels and REM’s for Webflow)
• How to make money with Typography
• Typography in Webflow & Figma

Discounts (Vouchers and student status)

When you buy this book you will get a 20% discount on all products in my shop, with the code you will receive in the same email you used to buy this book.

Content

Chapter 0 - Onboarding

- Welcome onboard!

- Introduction

- Who is this book aimed at?

- Free version and full version

- Typography mindset

- Typography at University

Chapter 1 - Introduction to type

- What you need to know beforehand

Chapter 2 - Typography classification

- How is typography classified

- Anatomy of typography

- Typography Definitions

- Vox-ATypl classification & Typography History

Chapter 3 - The Golden Principles

- Introduction to the golden principles

- The voice

- How to communicate correctly

- The contrast

- Width & Weight

- White Space

- Tracking & Kerning

- Legibility & Readability

- Consistency

- Printing typography

- Hierarchy

- Alignment

- Scalable Typography

- Responsive Typography

- Fluid vs Responsive Typography

- Typography Variants

- Typography Psycology

- How to correctly choose Typography (Workshop)

- Font matching

- Grid and layout

- Friendly tips

Chapter 4 - Inspiration

- Inspiration vs Copy Paste

- Why inspiration is good

- Why inspiration isn’t good

- Trusted sources

The End

- Conclusion

- Advice

- Credits

License Agreement

This is a legal agreement between you, the Purchaser, and the Licensor (Jordi Espinosa). Purchasing or downloading of any typographic content designed by Jordi Espinosa (Licensed Material), consistutes your acceptance of the terms of this agreement.

All ownership and copyright of the Licensed Material remain the property of licensor. The licensed Material is not being sold, but provided to the purchaser under the terms of this agreement.

The Licensed Material or any derivate work based on the Licensed Material may not be directly or indirectly licensed, sub-licensed, resold or redistributed - even for free.

The standard license grants you, the Purchaser, a non-exclusive, non-transferable right to use the Licensed Material. The Licensed Material is permited to be used:

For any personal, commercial, editorial or client purpose.
· Print this document.
· Use it in your personal projects.
· Use it as part of presentations or videos.

The Licensed Material may not be:
· Sold or redistributed anywhere else. (Or obtain any retribution).
· Used to create pornographic, libelous, obscene or defamatory Material.
· Used on commercial projects.
· In an altered, croppped or otherwise modified or manipulated way.

Thank you so much for everything.

Cheers, Jordi Espinosa.